BACKGROUND

OREO changed its recipe, becoming tastier than ever! But convincing people to try new things isn’t easy. So, we had to come up with something unmissable to get them to taste the cookies for themselves.

IDEA

We did a collab with A MINECRAFT MOVIE, one of the biggest cinema hits of the year. But wait! In the MINECRAFT world, nothing round exists. Not even cookies. So, of course, fans had to play by the rules. To unlock an AR gaming experience, they had to bite an OREO into a square, tasting it for the first time in an epic way.