THE OG SQUARE OREO
People asked for more, so we gave them more. For the first time in 113 years, we changed the cookie shape.
We merged two design worlds to create the square cookie: the iconic elements of the traditional OREO with the visual language of MINECRAFT. After sketching, crafting and perfecting the limited edition, we produced 1,200 units, making fans go wild once again.
THE CRAFT
The diameter of the round OREO was maintained and used as the base to shape the square version, ensuring that the brand’s visual cues could be preserved for easy association.People asked for more, so we gave them more. For the first time in 113 years,
we changed the cookie shape.
TRADITION MEETS MINECRAFT
The famous dashes, florets, and ridges from our embossment were adapted and expanded to fully cover the four-sided cookie, while the colophon remained unchanged.
MACHINERY CHALLENGES
The bakery and engineering teams collaborated not only to redesign the equipment (phew!) but also to tackle an unexpected challenge: the edges, which made our cookie more fragile and susceptible to breaking. After several tests, they managed to craft sharp, strong 90° angles.